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What’s the story behind the Baby on Board sign?

September 6, 2016

By Jessica Vician

What’s the story behind the Baby on Board sign? | A graphic in yellow with a black triangle reading, "Caution! Baby on Board"

You see them on every type of car: SUVs, minivans, compact cars. You might even have one on your car: the Baby on Board sign. But do you know the original reason these signs were created?

While there are legends about tragic car accidents, the truth is much more inspiring. According to several interviews and websites, including Snopes, the sign’s creator, Michael Learner, was driving his baby nephew home one day. Drivers were cutting him off and tailing him, which became all the more frightening when he knew what precious cargo he was carrying.

As you may remember the first time you drove your baby home, or even a niece or nephew before you were a parent, suddenly every driver on the road seems dangerous and getting the child home safely is the most important goal you’ve ever had.

So Learner created the sign as a way to alert other drivers to slow down, avoid tailing or cutting cars off, and generally be better drivers, because sometimes we forget how our hurried actions on the road could have a devastating impact not only on adults, but on the babies in those cars.

The rest, of course, is history. If you want to know more about Learner and how that sign sparked a profitable baby safety business, read this article from Quartz.

Do you have a Baby on Board sign? Why or why not? Tell us in the comments below.

Tags :  safety

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